HBR Staff
Post
Post
Share
Annotate
Save
Influencers are frequently targets of online negativeness, and how they respond to this feedback can have essential implications for their individual brandnames and the efficiency of their item recommendations. Recent researchstudy reveals that one typically used strategy — turning off social media remarks — can weaken influencers’ secret possessions: their persuasiveness, likability, and viewed genuineness.
Public figures, from Oprah to Selena Gomez, have limited gainaccessto to their social media remarks