Trade associations saw a revival in viewed efficiency in 2024 — bouncing back after 2 years of decrease — and the International Franchise Association (IFA) was amongst the standout entertainers. It got acknowledgment for its efforts in member mobilization, bipartisanship and coalition-building, according to a study from APCO Insight.
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The findings are part of APCO’s 10th yearly TradeMarks researchstudy, which surveyed more than 330 congressional staffers, authorities from the Biden administration and company leaders throughout June, July and August. The study determined the efficiency of trade associations throughout 15 crucial requirements, consistingof lobbying efforts, credibility management and coalition-building abilities.
The IFA was called the leading association in 3 of the 15 significant classifications: subscription mobilization, bipartisanship and coalition-building, edging out heavyweights like the National Retail Federation and the American Bankers Association.
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The IFA’s acknowledgment for its member mobilization and coalition-building efforts shows its active function in promoting for the interests of franchisors, franchisees and providers. This year, its efforts to avoid the modified Joint Employer Rule and other advocacy tasks considerably raised the company’s profile. This acknowledgment highlights the association’s capability to unify varied voices within the franchise market, specifically in a difficult legal environment.
2024’s rankings significant a shift from the prev