Too Good To Go’s “Surprise Bags” are now offered at Whole Foods shops.
When I last spoke with Too Good To Go United States nation supervisor Chris MacAulay in April of last year, he discussed the business’s objective is to battle food waste and insecurity by taking completely great food that diningestablishments can’t or wear’t offer—product that otherwise would be predestined for the trash—by repackaging it into so-called “Surprise Bags” that individuals can purchase from takingpart organizations in their regional location. The app, readilyavailable on iOS and Android, has a conceit comparable to on-demand food shipment services such as DoorDash or UberEats. But rather of the unused food coming to you, consumers usage the app to see which diningestablishments are open and indication up for one of the abovementioned Surprise Bags before choosing it up. The app itself is totallyfree to download and utilize, with individuals paying for something just when they’ve chose up their order.
Too Good To Go (TGTG) and Amazon-owned Whole Foods Market earlier this month revealed a collaboration intended at what the business explained as a “national effort to lower food waste.” The statement, which happened last week, sees TGTG’s respected Surprise Bags being readilyavailable for clients at over 450 Whole Foods shops throughout the country. The cooperation is promoted as setting a “new basic” in advancing substantial modification in the retail market, as well as liningup with Whole Foods’ objective to decrease food waste by half by 2030.
The “groundbreaking” effort provides purchasers 2 options: a Prepared Foods Surprise Bag consistingof soups and ready-to-eat meals for $10 or a Bakery Surprise Bag including bread, cookies, muffins, and scones for $7. The previous is valued at $30 while the latter is valued at $21.
In an interview with me carriedout earlier this week, MacAulay informed me TGTG sees a “broad selection” of individuals who buy Surprise Bags. Broadly speaking, he stated most individuals who do are “very much” linedup with and conscious of the ecological and human effect to food waste; they purchase Surprise Bags in part to be more sustainability mindful. Likewise, MacAulay keptinmind there’s a “big section” of TGTG’s user base who like Surprise Bags since they’re a excellent offer. Buyers, he stated, can’t be positive in understanding precisely what they’re getting in their proverbial gift bags, however can rest ensured with “100% self-confidence” the worth proposal is high. TGTG is so popular, MacAulay stated there are neighborhoods of users who post unboxing videos of their transports to social media to share the secret and thriller of what’s inside with others.
When asked why TGTG selected to hook up with Whole Foods, MacAulay stated the popular grocer is a “strong brandname” and doing a lot of “interesting things” in terms of being a accountable business resident. The work with Whole Foods started about a year ago, as MacAulay stated TGTG started a pilot program after holding anumberof discussions together about Whole Foods’ own efforts to battle food waste. The pilot started decently, operating in 7 shops throughout Texas. It was so effective and grew so much, it would make Geppetto and Pinocchio happy. What gestated a year ago has culminated what MacAulay and TGTG haveactually revealed.
For its part, MacAulay pointedout Whole Foods has a “shrink decrease focus” where the business has its sights set on “reducing waste throughout the shop footprint.” Additionally, Whole Foods runs a program it calls Enjoy Toda