Why AI Boosts Creativity for Some Employees but Not Others

Why AI Boosts Creativity for Some Employees but Not Others

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Generative AI

by Jackson G. Lu, Shuhua Sun, Zhuyi Angelina Li, Maw-Der Foo and Jing Zhou

January 6, 2026

Illustration by Gabriel Masella

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Summary.   

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Generative AI is increasingly embedded into day-to-day workflows across organizations globally. Employees are using AI tools like ChatGPT to brainstorm solutions, explore alternatives, summarize information, and accelerate projects. As these tools become more capable, many organizations hope they will spark higher levels of creativity, enabling employees to generate more novel and impactful ideas.

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Read more on Generative AI or related topics Personal productivity, Creativity, Continuous learning, Managing people and Innovation

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