Q&A with Alfred Abbatangelo, Classica International

Alfred Abbatangelo of Classica International shares the story behind the brand, its commitment to sustainability, and what sets Classica’s organic products apart. A behind-the-scenes look at quality, innovation, and purpose-driven production.

How did the Classica brand come to life, and what inspired its unique identity?

The word Classica is tied to the concept of quality and excellence, and it has historically been used to describe something of established or superior standards. The term “Classica” carries a sense of timelessness, refinement, and premium quality, which aligns with the concept of organic and ancient grains like spelt.

Spelt is often regarded as a classic, original alternative to modern wheat varieties, so the name “Classica” fits perfectly for our brand that’s focused on organic, wholesome products.

The use of the word “Classica” by Classica International for their spelt products draws from the Latin word “classicus”, which suggests something of superior quality or belonging to the best class. We aim to position our products as premium, high-quality, and rooted in tradition. It aligns with the growing consumer demand for organic, natural, and historically significant foods.

If someone’s never tried Classica before, which product should they start with—and why?

Start with Classica Spelt Milk. It’s an ideal introduction to the brand.
We started importing Organic Spelt Milk from Italy in 2010 and remain the only company wholesaling it throughout Australia. Now it will be made in Melbourne and exported throughout the world as it ticks all the boxes:

1. High-Quality Ingredients:
   Classica Spelt Milk is made from organic spelt, an ancient grain known for its rich nutritional profile. It’s free from seed oils, stabilizers, emulsifiers, fortification, or added sweeteners, making it a pure and natural choice.

2. Made Locally in Melbourne, Australia:
   Our local production in Melbourne and use of amber glass bottles reflect our commitment to sustainability and environmental care.

3. Vegan and Diabetic-Friendly:
   With a low glycemic index and no animal products, it suits both diabetic and vegan lifestyles.

4. Rich in Natural Nutrients:
   Loaded with B vitamins, protein, fiber, iron, and magnesium, it’s a clean, nutrient-rich alternative to other milks.

5. Versatile and Delicious:
   Whether in coffee, smoothies, baking, or on its own—Classica Spelt Milk blends seamlessly into everyday life.

What has been one of the most defining milestones for Classica so far?

The major highlight of the Classica brand journey to date is the branding and launch of Classica Spelt Milk in an amber glass bottle, which has set a new premium standard in the market.
This innovation is not only about introducing the first-ever spelt milk in such packaging but also about denouncing the use of Tetra Pak and other less eco-friendly packaging options.

Why this matters:

• Innovative Packaging: Amber glass protects product quality and is fully recyclable.

• Sustainability First: We’ve made a bold commitment to minimizing waste and avoiding multi-layered packaging that harms the planet.

• Pioneering the Spelt Milk Trend: We were first to launch spelt milk in such eco-friendly, premium packaging.

• Elevating the Brand: This move reinforces our commitment to purity, innovation, and premium presentation.

Where can customers find Classica products?

Classica products will be available at Woolworths Supermarkets, selected IGA Supermarkets, good health food stores, Queen Victoria Market, South Melbourne Market, Prahran Market, and Leo’s Fine Food and Wine in Heidelberg and Kew.

Beyond your products, what values and principles define Classica as a brand?

If there’s one thing we’d love readers to know about Classica, it’s that our core mission goes far beyond just providing high-quality products. We are committed to creating a holistic food experience that aligns with both health-conscious choices and environmental responsibility.

What sets us apart:

1. A Commitment to Purity:
   All of our products are free from harmful additives—clean, simple, and natural.

2. Sustainability at Our Core:
   From our amber glass packaging to local production, we’re focused on reducing our environmental footprint.

3. Supporting Local Communities:
   We proudly collaborate with Australian farmers and producers, ensuring freshness while supporting the local economy.

4. Innova