Reality Selects: Jesse Kanda directs Tzusing’s 偶像包袱 (Idol Baggage)

Reality Selects: Jesse Kanda directs Tzusing’s 偶像包袱 (Idol Baggage)

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A visual that checksout the “elegant muscles” of a structure that secures Japan from tsunamis and hurricanes.

In the video for Malaysian manufacturer Tzusing’s brand-new single ‘偶像包袱 (Idol Baggage)’, director Jesse Kanda sets the track’s finely-tuned drums and tense strings to videofootage of one of the biggest anti-flood tanks in the world.

“Innocently and most mostly, I desired to program the appeal of this structure by itself,” Kanda states. “Personally, the narrative of the video is of feeling and its direct relationship with the body in the procedure of liquifying separation. Relentlessly looking into direct experience – with perseverance, with love. The typography that is organized over the video is the Heart Sutra from the Buddhist custom which associates to this procedure.”

‘偶像包袱 (Idol Baggage)’ includes on Tzusing’s brand-new album 绿帽 (Green Hat), which is launched on 31 March through PAN. The album “meditates on China’s madecomplex history of patriarchal heteronormativity, and how these antiquated double requirements continue to control the culture in prevalent, typically undetectable methods”.

Credits:

Director/Editor: Jesse Kanda
Producer: Kana Fujimaki
Cinematographer: Timothée Lambrecq
Drone/Photography: Steve Gaudin
Transport, Health & Safety: Tomo Takahashi

Music written & produced by Tzusing
Mixed by Jondu
Mastered by Enyang Ur

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