How do you see 2025 panning out?
How about a fully booked hotel, an inbox flooded with inquiries, and your campaigns driving more direct bookings than ever? Sounds good? Shifting share away from OTAs to impact your bottom line is always a welcome addition!
Let’s make it happen. And it all starts with establishing your email marketing calendar for 2025.
Email marketing is expected to drive $17.9 billion in revenue in 2027. It is an important channel for connecting with guests and boosting direct bookings. A solid email marketing plan can help you reach the goals on your 2025 vision board.
We’re here to ensure that you navigate complexities and succeed in 2025. That’s why we created the 2025 Hotel Email Marketing Calendar – packed with monthly best practices, campaign examples, and key dates.
Whether you’re promoting winter getaways, leveraging summer peaks, or tapping into local cultural events, this calendar gives you a strategic roadmap to create timely, engaging email campaigns.
Best practices for your 2025 email marketing calendar
Ready to elevate your email marketing? Let’s dive in with the best practices to keep your campaigns fresh—and your bookings flowing!
1. January: Start the year strong with engaging New Year promotions
Ah, January. Everyone’s ready to tackle their new year resolutions, including travel plans!
It’s the perfect time to align your email marketing campaigns with winter vibes and exciting food & beverage (F&B) collaborations. Set the tone for a successful year by sparking excitement for what’s to come. Plus, it’s a great opportunity to follow up with guests who engaged with your December 2024 campaigns but didn’t hit ‘book now.’
Campaign ideas:
- New Year’s special offers: Tap into those fresh-start vibes with wellness retreats, spa packages, or fitness-focused stays. Offer exclusive January-only discounts or limited-time deals to drive early bookings.
- Winter dining & events: Highlight your winter-inspired menus or cozy dining experiences. Think seasonal dishes, winter cocktails, or indoor events that make guests want to warm up at your hotel.
- Collaborations: Get creative! Team up with local businesses, influencers, or events to offer unique experiences. Show off the best your destination has to offer and make your property the go-to base for guests.
Tip: Messaging like “Start 2025 Right” or “Kick Off the New Year with a Fresh Stay” can really resonate with guests who want to keep their resolutions.
Visual Ideas:
Use vibrant winter imagery—snowflakes, cozy interiors, hot beverages, and stunning winter landscapes if that’s appropriate to your location. A fresh, crisp, visual approach will match the feeling of a new year beginning.
2. February: Fall in love with romantic getaways and Valentine’s Day promotions
February is the month of love, and your email marketing should be no different.
This is your chance to create irresistible romantic experiences that will have couples swooning over your hotel. Think cozy retreats, exclusive Valentine’s Day packages, and sweet deals for couples looking to escape for a romantic getaway.
But don’t stop there—love is for everyone! Target Galentine’s Day celebrations (Valentine’s day with your girlfriends), family getaways for couples with kids, and even “just because” romantic escapes.
It’s also an excellent opportunity to tap into those early spring getaway plans or upcoming anniversaries. No matter the type of love, February is about creating memorable moments.
Campaign ideas:
- Valentine’s Day specials: Create exclusive romantic packages, including dinners, spa treatments, and room upgrades. Offer limited-time deals to make couples feel special and motivated to book.
- Romantic getaways: Highlight weekend packages with unique excursions like sunset cruises, wine tastings, or private tours. Emphasize relaxation, romance, and making unforgettable memories.
- Special dining experiences: Feature candlelight dinners, champagne toasts, or a luxurious five-course tasting menu. A little indulgence goes a long way in attracting those in the mood for romance.
Tip: Use messaging like “Fall in Love with Our Romantic Getaways” or “Treat Your Special Someone to the Ultimate Escape” to capture the attention of guests looking for the perfect Valentine’s Day experience.
Visual Ideas:
Opt for romantic, warm imagery—candlelit dinners, couples enjoying stunning landscapes, or cozy hotel suites. Play with reds, pinks, soft lighting, and luxurious touches to create that perfect, love-filled atmosphere.
3. March: Spring into action with St. Patrick’s Day promotions and seasonal offers
March is the month of renewal, with the arrival of spring and celebrations like St. Patrick’s Day. Refresh your email marketing, offering special promotions and seasonal events. Highlight your hotel’s spring experiences— fresh menus, outdoor activities, or a St. Patrick’s Day celebration. And don’t forget to keep your messages light and playful—March is about welcoming the new season with excitement and joy!
New events, menus, or services? Here’s your chance to update guests on events in and around your property in March. Let your audience know what to look forward to as the season changes.
Campaign ideas:
- St. Patrick’s Day specials: Create a festive atmosphere with St. Patrick’s Day-themed events, from Irish whiskey tastings to live music and themed dinners. Offer exclusive deals for guests looking to enjoy the festivities in style.
- Spring break getaways: Target families, young travelers, and groups with special spring break offers. Think family packages, group discounts, or exciting outdoor activities like hiking, beach trips, or city tours.
- Seasonal experiences: Showcase spring-specific activities like garden tours, outdoor dining, or spring wellness packages (think yoga retreats or spa days). These can be great for those looking to relax and recharge after a busy winter.
Tip: Use messaging like “Spring into Savings” or “Celebrate St. Patrick’s Day with a Stay to Remember” to capitalize on both the seasonal shift and the excitement of March holidays.
Visual Ideas:
Embrace the brightness of spring—think vibrant greens, outdoor scenes, and fresh flowers. Use imagery of lively St. Patrick’s Day parades, blooming gardens, or guests enjoying outdoor experiences.
4. April: Celebrate spring, local events, and Earth Day with fresh campaigns
When you start seeing colors on the trees and flowers blooming, that’s your sign—April is here!
Highlight your hotel’s connection to local events, sustainability, and seasonal experiences. From Easter celebrations to Earth Day initiatives, there are plenty of opportunities to tap into what guests are excited about. Showcase your eco-friendly practices, promote local festivals, and offer seasonal packages that take full advantage of the warmer weather and fresh vibes.
For those seeking a refresh, focus on nature-inspired experiences or wellness offerings designed to help guests recharge.
Campaign ideas:
- Easter celebrations: Offer Easter brunch specials, family-friendly packages, or egg hunts for the little ones. Promote your hotel’s unique Easter offerings, from chocolate-themed events to spring-inspired cocktails or even Easter weekend getaways.
- Local events & festivals: Highlight nearby festivals, concerts, or cultural events that guests can enjoy during their stay. Consider creating packages that tie into these happenings—think an art show, food festival, or outdoor concert.
- Earth Day initiatives: Take advantage of Earth Day to promote your hotel’s sustainability efforts, but make sure your messaging is genuine. Guests are looking for hotels that truly align with their environmental values, so highlight your eco-friendly amenities, green certifications, or sustainable travel packages—but avoid greenwashing. Be transparent and showcase real, measurable actions like energy-saving initiatives or waste reduction programs. Authenticity builds trust and attracts eco-conscious guests.
Tip: Messaging like “Celebrate Spring with Us” or “Go Green This Earth Day” will resonate with guests looking for both seasonal and eco-friendly experiences.
Visual Ideas:
Use vibrant, fresh visuals that showcase the beauty of spring—think blooming flowers, sunny outdoor spaces, and guests enjoying local events. For Earth Day, incorporate imagery of nature, eco-friendly practices, or the surrounding environment that guests can explore and enjoy.
5. May: Kick off the season with sunny getaways and family-friendly packages
May is the unofficial start of summer, and your email marketing should reflect that sunny excitement. This is the time to showcase your hotel’s summer offerings—whether that’s special discounts, fun family packages, or promotions designed to take advantage of the upcoming warmer weather. Whether you’re targeting families looking for a break or couples seeking a relaxing weekend escape, now’s the time to highlight how your property is the perfect summer destination.
Use this time to encourage early bookings for summer vacations as guests begin planning their longer stays and seasonal adventures.
Campaign ideas:
- Sunny getaways & summer deals: Offer early bird discounts for summer bookings or create packages for guests looking to enjoy the first signs of summer. Think about weekend getaways, beach packages, or fun city breaks that take advantage of the warmer weather.
- Family packages: Target families looking for summer vacations by offering family-friendly deals. These can include discounted rates for kids, free meals for children, or complimentary tickets to nearby attractions. Highlight family activities like outdoor adventures, swimming pools, or kids’ clubs.
- Summer-ready amenities: Showcase your hotel’s summer amenities—whether that’s a rooftop bar, outdoor pool, or beautiful garden space for al fresco dining. These elements are especially enticing as guests prepare for warmer weather.
Tip: Use messaging like “Hello Summer!” or “Make a Splash this Summer” to tap into the excitement of the season. Play up the idea of sunny, stress-free escapes.
Visual Ideas:
Bright, summery visuals work wonders—think beach scenes, poolside relaxation, outdoor dining setups, and families enjoying time together. Play with vibrant colors like ocean blues, sunny yellows, and lush greens to convey the warmth of the season.
6. June: Dive into summer with family vacations, special packages, and extended stays
The sun is shining and so should your email campaigns!
June marks the official start of summer, and your email marketing should reflect the season’s vibrant energy. As families, vacationers, and long-stay travelers begin planning their summer getaways, this is your chance to highlight everything your hotel offers for the peak season. From extended stays to family vacation packages, June is all about relaxation, adventure, and creating lasting memories. Whether promoting special discounts for families or spotlighting local summer activities, now is the time to drive those bookings.
Campaign ideas:
- Family vacation packages: Offer special rates for families with kids. Include extras like free kids’ meals, discounted tickets to local attractions, or family-sized suites. If you have kids’ clubs or unique family activities (think scavenger hunts, arts & crafts, or poolside games), don’t forget to highlight those.
- Extended stay discounts: As summer rolls in, many guests are looking for longer stays. Offer exclusive rates for those booking a week or more. This can apply to families who need a getaway, digital nomads, or couples seeking a leisurely escape.
- Summer activities & events: Show off your summer amenities and experiences! From BBQs and outdoor