40% off? Yes, please—TikTok Shop is changing the way we do autumn

40% off? Yes, please—TikTok Shop is changing the way we do autumn

2 minutes, 17 seconds Read

Fall is in full swing, and TikTok is becoming the go-to destination for audiences looking for inspiration to celebrate the season in style — from your FYP page to real life.

From Halloween costumes, decor and spooky recipes to Thanksgiving meal ideas, festive outfits and holiday shopping must-haves, TikTok offers a wealth of trending ideas to help audiences plan, create and shop smarter. With a scroll and a tap, users can unlock a treasure trove of seasonal content that’s equal parts entertaining and practical, making it easier than ever to prep for fall with flair.

This year, TikTok is setting the tone for everything fall, and the trends are as creative and cozy as a PSL (Pumpkin Spice Latte, for those that don’t know) on a crisp October morning.

Trend 1: Fall Outfit Planning

One of the biggest shopping trends taking over the platform right now is “fall outfit planning,” where creators showcase capsule wardrobes, layering hacks and must-have pieces for transitioning from warm afternoons to chilly evenings. Think chunky knit sweaters, oversized scarves and leather boots —especially in shades like burnt orange, deep burgundy and forest green. The #coquetteaesthetic is also enjoying a seasonal twist, with users pairing romantic silhouettes with fall staples like plaid skirts, tights and Mary Jane shoes.

Trend 2: DIY Halloween Costumes

Another standout trend dominating feeds is DIY Halloween costumes. TikTok’s imaginative creators are sharing unique, budget-friendly costume ideas that go far beyond store-bought basics. From fairycore witches to even “outdated” pop culture references (hello, Barbie and Oppenheimer mashups), users are turning to TikTok for tutorials on how to recreate these looks using thrifted items, household supplies and a healthy dose of hot glue.

The best part? TikTok Shop is making it easier to gather all the supplies in one place — often with exclusive deals and discounts for new users, including up to 40% off their first purchase.

Trend 3: Cozy Home Decor

When it comes to home decor, TikTok is bringing the cozy, spooky vibes in full force. The #fallhomedecor hashtag is filled with mood boards of aesthetic front porch setups — complete with hay bales, carved pumpkins and plaid throws — alongside mini tutorials on how to create the perfect autumnal tablescape for Halloween parties or Thanksgiving dinners.

Trending items include LED faux candles, ceramic pumpkin jars and earthy-toned wreaths, many of which can be shopped directly through TikTok Shop. For creators and viewers alike, the line between inspiration and action is shorter than ever.

Trend 4: Fall Food Ideas

Fall food content is also booming, offering up everything from pumpkin spice cookie recipes to elevated Friendsgiving dishes. On the spooky side, viral recipes like ghost-shaped pizzas, black cocoa cupcakes and edible witch fingers are flooding For You pages, giving Halloween hosts creative

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