By Alexander Lee • October 10, 2023 • 2 minutes checkout •
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The metaverse is constructed to sell advertisements.
It’s not a trick. In current years, executives at business like Meta and Roblox haveactually tossed millions of dollars into their objective of structure an immersive virtual world. Eventually, they should figure out a return on that financialinvestment — and, like any brand-new media channel, marketing looks to be the most appealing method to do that.
It all begun with video videogames. For years now, videogames like FIFA and NBA 2K have effortlessly incorporated brandnames into their in-game environments in a method that doesn’t even register as marketing to most gamers. More justrecently, platforms like Horizon and Roblox haveactually taken virtual advertisements a action additional, structure out custom-branded digital shops and even programmatic advertisements in metaverse environments.
In the 5th episode of Is This The Metaverse? hosts Alexander Lee and Sara Patterson goover the inevitability of marketing in the metaverse, speaking to some of t