Altenar, a leading sports betting and iGaming software provider, has signed a three-year deal to become the title sponsor of the Gran Fondo Isle of Man cycling event.
This strategic partnership marks a major commitment by Altenar to support cycling on the Isle of Man, a place with a deep-rooted cycling heritage. The island is famously the birthplace of Mark Cavendish, the most successful Tour de France stage winner of all time, who himself has taken part in the Gran Fondo in both 2019 and 2022.
Set against the stunning backdrop of the Manx countryside, over two action-packed days on 19th to 20th July, more than 1,000 riders from around the world will compete across four challenges – the Gran Fondo (85 miles), the Medio Fondo (39 miles), the Piccolo Fondo (20 miles), and the family-friendly Minisculo Fondo, held in the heart of Ramsey’s Mooragh Park which doubles as the race village.
Since its inception, Gran Fondo Isle of Man has attracted over 8,000 riders from as far afield as Japan, Australia, South Africa and the USA. It has earned major accolades