Photo Credit: Roblox
Coldplay are headed to Roblox for the veryfirst time in a multi-game takeover to promote the release of their tenth album, Moon Music.
In collaboration with Gamefan, the leading metaverse media business for Gen Z & Alpha neighborhoods, Warner Music Group and Parlophone Records, the activation will reach and engage millions of Roblox’s 79 million day-to-day active users. The activation will take location in an immersive cross-game mission through 4 of Gamefan’s extremely popular videogames consistingof Car Dealership Tycoon, Tower of Misery, Starving Artists, and Really Easy Obby.
The restricted time occasion is motivated by frontman Chris Martin’s initial studio notepad for the album. Players that drop in and checkout these videogames while the activation is live will get a opportunity to listen to brand-new tunes and total unique Moon Music difficulties to unlock a collection of Coldplay-themed restricted UGC products for their avatars.
“This special collaboration with Gamefan on Roblox provides an interesting, interactive environment for Coldplay’s neighborhood, to checkout and experience the band’s tenth studio album,” states Rebecca Rees, Community Manager at Parlophone. “Coldplay’s music is all about connection, and this is a excellent chance to bring individuals together, crossing generational borders. The Roblox experience will offer an immersive experience that shows the spirit of the band’s music, making sure both old and brand-new fans can feel part of the Coldplay journey.”
- Car Dealership Tycoon — Unlock a Moon Music-themes e