Hilton Accelerates Multi‑Brand Expansion in Morocco

Global hospitality business on track to more than double its Morocco portfolio, surpassing 20 hotels in the coming years with the finalizing of 9 brand-new homes, amountingto over 1,300 spaces throughout 7 worldwide brandnames.
Hilton reinforces high-end portfolio with the launching of Waldorf Astoria in the capital city of Rabat and the nation’s initially LXR Hotels & Resorts residentialorcommercialproperty in Casablanca.
Brand debuts in the nation likewise consistof wayoflife Curio Collection by Hilton hotels in Casablanca and Rabat, as well as value-driven Hampton by Hilton homes in Benguérir and Fes.

CASABLANCA, Morocco – Hilton (NYSE: HLT) is speedingup its prepares to more than double its portfolio in Morocco with the finalizing of 9 hotels throughout 7 of its worldwide brandnames, consistingof the launching of its renowned Waldorf Astoria Hotels & Resorts brandname in the capital city of Rabat, as well as the intro of its high-end LXR Hotels & Resorts, wayoflife Curio Collection by Hilton, and value-driven Hampton by Hilton brandnames to the nation.

With 13.1 million^[1] travelers goingto Morocco in the veryfirst 9 months of this year, an boost of around 2 million compared to the verysame duration last year, the nation is experiencing considerable momentum as a popular traveler location. These 9 brand-new finalizings will include more than 1,300 spaces and around 1,500 group members to Hilton’s growing portfolio in Morocco, where we strategy to broaden our footprint to over 20 hotels in the coming years. The intro of brand-new brandnames – and growth of existing ones – shows our dedication to catering to the various requires of visitors checkingout the nation where we’ve takenpleasurein a strong tradition dating back nearly 6 years. We appearance forward to working carefully with our valued owners to provide Hilton’s worldwide acknowledged hospitality to visitors at these exceptional hotels. Carlos Khneisser, vice president, Development, Middle East and Africa, Hilton

Hilton Bolsters Luxury & Lifestyle Presence in Morocco

Hilton has partnered with O Tower to bring Rabat’s initially Waldorf Astoria residentialorcommercialproperty to the capital city, and with Yamed Group to launching the veryfirst LXR Hotels & Resorts and Curio Collection by Hilton homes in the nation.

Waldorf Astoria Rabat Salé

Waldorf Astoria Rabat Sale — Photo by Hilton

Waldorf Astoria Rabat Salé is slated to open in 2025 and will be part of a mixed-use advancement which is set to be the highest structure in Morocco – towering 250 metres high throughout 55 floorings and including workplace areas, houses, and an observatory. The hotel will deal 55 visitor spaces and suites, 2 specialized diningestablishments, Waldorf Astoria’s signature Peacock Alley, individual concierge services, a swimmingpool diningestablishment, conference and board space areas, a healthclub, an outside and infinity swimmingpool, and a physicalfitness studio.

The Mohammed VI Tower will be a focal point of the brand-new advancement stage of the Bouregreg Valley, a secret part of the federalgovernment’s ‘Rabat City of Light, Moroccan Capital of Culture’ program. Surrounding advancements consistof the Grand Theatre of Rabat, developed by popular architectural company Zaha Hadid Architects, as well as different renowned tasks as musuems, a marina, and a shoppingcenter.

LXR Hotels & Resorts – Casablanca

Marking the nation launching of LXR Hotels & Resorts, Hilton’s acclaimed collection of independent high-end hotels, the extremely expected home is anticipated to open in 2025 and will be situated in Casablanca’s ‘Triangle d’Or’ as part of the ‘Metropolitan’ advancement, a high-end mixed-use job encompassing domestic, retail, workplaces, and hotels. As the centrepiece of this brand-new advancement, the LXR hotel will home 148 visitor spaces and suites, 3 signature diningestablishments and a sensational roof location, as well as a health medicalspa, outside swimmingpool, and vibrant conference and multifunctional areas.

Created for advanced worldwide visitors who are enthusiastic about checkingout brand-new locations, the hotel will identify itself through signature experiences in the kind of distinct encounters carefully crafted to show the regional culture. Inspired by the tradition of Les Arènes de Casablanca (former renowned bullring and amphitheatre active on the website from 1921 to 1972), the hotel will commemorate the city’s abundant cultural heritage, paired with appealing contemporary style and bespoke customised service signature to the LXR brandname.

Curio Collection by Hilton – Rabat

Curio Collection by Hilton Rabat is slated to open in 2026, likewise in collaboration with Yamed Group, and will function 94 visitor spaces and 3 dining locations consistingof a brasserie, a signature diningestablishment, and a roof diningestablishment togetherwith the swimming swimmingpool.

Drawing motivation from the Botanical Garden of Rabat, the hotel takespleasurein excellent connection to the primary locations of the city and is situated 5 minutes from the Royal Palace of Rabat and a half-hour drive from the Rabat-Salé Airport.

Curio Collection by Hilton – Casablanca

Expected to open in 2026, the wayoflife hotel will deal 63 stylishly selected visitor spaces, a completely gearedup physicalfitness centre, as well as gainaccessto to the Metropolitan advancement’s dynamic food and drink, homeentertainment, and retail offerings. Each hotel in the Curio Collection is carefullypicked to immerse visitors in unique minutes in the world’s most desired locations, stimulating a bespoke story through distinct architecture and style, first-rate food and drink, and curated experiences.

Continued Expansion in Rabat and Casablanca

Hilton continues the growth of its flagship Hilton Hotels & Resorts, acclaimed DoubleTree by Hilton, and upscale and inexpensive Hilton Garden Inn brandnames throughout the nation, with brandname firsts in Rabat and Casablanca.