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Episode 274 – The Influencer Playbook: 3 Simple Wins for Independent Hoteliers – Image Credit TravelBoom Marketing
Good day fellow hoteliers and welcome to episode 274 of The Hotel Marketing Podcast by TravelBoom. Today we also have a special guest. Mr. Nick Escobar with our sister agency Joybyte.
As a reminder, every episode is also streamed live on YouTube and LinkedIn. If you’re watching us live, hello! If you’re listening, check out our episodes.
- YouTube: https://www.youtube.com/@travelboommarketing
- LinkedIn: https://www.linkedin.com/company/travelboommarketing
Hoteliers have largely figured the core marketing channels to maximize from PPC and metasearch, to OTAs, email, and SEO. Obviously the website is the foundation of online bookings.
However, hoteliers typically have avoided what is quickly becoming a top source for both brand and direct bookings… influencer marketing. Why? Well, as one of our clients (John) puts it, “Influencers don’t deliver. They talk a big game but no res