How HYBE’s IPX Business Unit Brought a Unique Aspect of K-Pop Fandom to the Paris 2024 Olympics Games

If you’ve ever participatedin a K-pop performance, holding an artist’s authorities “light stick” is a vital element of the seeing experience. At the Paris 2024 Olympics Games, Team Korea will welcome this unique element of K-pop extremely fandom with its own light sticks, an authorities cheer tune, and more in collaboration with market leader HYBE.

Usually a portable gadget ​with a plastic tubing and a radiant leading, light sticks aren’t one-time-use glowsticks however are customized for each act with particular colors, markers, and styles that endedupbeing a method for fans and artists to delightin the live experience together. BTS has an “ARMY BOMB” light stick with a black stand and clear world atop that can represent stated “bomb” and radiance a spectrum of colors in rhythm to the group’s music thanks to Bluetooth innovation. An artist exposing an authorities light stick is thoughtabout an essential profession action and signals upcoming shows.

While HYBE simply revealed the light stick for one of its mostrecent youngboy bands, BOYNEXTDOOR, less than 6 months ago, the business’s company system, HYBE IPX, hasactually been concurrently in discussion with the Olympic Games to bring its innovation to influence comparable fandom to Paris. The business will offer specifically created “Team Korea Light Sticks” to assistance South Korea’s nationwide group contending in the videogames. Designed with motivation from the Olympic torch and arena, the light sticks use the verysame tech and knowledge at HYBE artists’ performances to modification colors and radiance in sync with chants.

“Centralized control is the most impressive innovation that separates us from others,” discusses Seung Suk Rhee, President of HYBE IPX, in an unique interview with Billboard. “Simply put, we can quickly control light sticks distributed in a big area from a centralized console box. We can make variations according to the event, beginning from K-pop performances to style park trips.”

The recently revealed light stick for Team Korea collaborates with this year’s authorities cheer anthem, “Fighting,” by SEVENTEEN’s BSS and Lee Young-Ji, which comes with its own accompanying obstacle.

“It’s going to be extremely moving to see the big crowd coming together with one spirit, singing our tune in unison to cheer for the professionalathletes,” BSS informs Billboard in a declaration. “We’re extremely proud and honored that ‘Fighting,” including Lee Young-Ji, might contribute to the enjoyment for Team Korea professionalathletes at such a historical sports festival.This is all thanks to [our fans] CARATs, who haveactually revealed so much love for the tune giventhat last year, and we’re when onceagain filled with appreciation for our fans. Through the tune’s energetic beat and enjoyable lyrics improving the enthusiasm and interest for cheering, we hope to pass on BSS’ positivity and energy to Team Korea professionalathletes. We’re rooting for them all the method to takepleasurein their minute and accomplish their objectives with all our hearts.”

Speaking more about how the K-pop light stick made its method to the Olympics and where it can go next, read on for more with HYBE IPX Phomeowner Seung Suk Rhee.

When did the chance to produce light sticks for Team Korea come about?

Starting early summertime last year, with the Olympic Games Paris 2024 creating substantial international momentum, we checkedout methods to incorporate this occasion into HYBE. We chose that presenting light sticks would be perfect, as they represent the idea of “cheer” and “support” which is similarly essential for both music fans and sports lovers. We approached the Korean Sport & Olympic Committee with this concept and discovered a shared understanding to lead the cheering culture, setting sail on the light stick task.

The most essential aspect was the style. We couldn’t simply produce any light stick however had to come up with a style that represents our nation as the nationwide flag, Taegeukgi, does. To preserve the distinct shape of a light stick while making it quickly identifiable as a nationwide flag, we integrated concepts of a torch and a arena into the last style.

The style is focused on a basic white visual with a shape that echoes a torch or a flame. The light rays, which modification colors or flash with each button press, are motivated by the Olympic signs — consistingof the 5 circles of blue, red, yellow, green, and black. Since black cannot be produced with light, we changed it with white, the background color of the Olympic flag, and included a touch of gold, influenced by the logodesign of the Olympic Games Paris2024 Considering a style that shows the identity of the Olympics, we likewise madesure that it mixes in with Team Korea’s authorities uniforms. 

What needto fans and audiences appearance out for when the light sticks are telecasted Opening Ceremony?

Personally, what makes it even more amazing, is that it will be the veryfirst time that HYBE’s light stick will be showcased in front of a aroundtheworld audience of each and every citizenship. Since Team Korea professionalathletes will make an entryway to the Opening Ceremon