HSMAI Celebrates 67th Annual Adrian Awards

The Hospitality Sales and Marketing Association International (HSMAI) honored travel marketing quality at the Adrian Awards Celebration on Tuesday, February 13, at the New York Marriott Marquis in New York, NY with more than 500 market and company executives in presence. This year, the 67th yearly competitors focused on WanderLOVE, highlighting the most innovative and effective projects that trigger a love for travel and fireup a desire for expedition, and popular the individuals behind the work.

“We had over 800 entries for this year’s competitors showcasing the most imaginative and impactful PR, marketing and marketing projects in travel and hospitality, and it was an honor to acknowledge the ingenious minds behind the extremely finest work,” states HSMAI Plocal and CEO, Robert A. Gilbert, CHME, CHBA. “It’s a satisfaction to see how this market continues to influence takeatrip and produce significant projects that fireup the desire to travel and drive results for hotels and locations.”

See listedbelow for this year’s winners revealed at the event:

HSMAI Adrian Award Platinum Winners 2023:

Digital

• Atlantis Paradise Island and their companies LogicBomb Media and GlueIQ for New Atlantis Website 
• Marriott International and their firm Farrynheight, for W Hotels’ Instagram

Integrated Campaign

• Visit Canada and TravPRO Mobile for Destination Canada Specialist Sales Companion
• Fairmont Hotels & Resorts for Fairmont Beyond Limits
• Travel South Dakota for So Much South Dakota, So Little Time 
• Courtyard Hotels, Marriott Bonvoy and 160over90 for “This is Where We Fan”

Public Relations

• South Dakota Department of Tourism and Lou Hammond Group for The South Dakota Corn-Bassador
• Tourism Australia and TURNER for Tourism Australia Come And Say G’Day Campaign Launch
• VisitLE