A live efficiency from Coldplay, which, along with Warner Music and Live Nation, today revealed an MIT collaboration. Photo Credit: Warner Music Group
Under a brand-new collaboration with Warner Music Group (WMG), Live Nation, and Coldplay, the Massachusetts Institute of Technology’s Environmental Solutions Initiative (MIT ESI) is set to conduct a detailed “study of the live music market’s carbon footprint.”
The Big Three label, the leading show promoter, and the 27-year-old band divulged their MIT ESI tie-up bymeansof a official release today. With WMG, Live Nation, and Coldplay likewise co-funding and contributing info to the carryingout, the last report “will recommend useful services to lower the ecological effect of live music occasions,” according to the included celebrations.
While the researchstudy is, of course, just starting, these useful options might well consistof methods to minimize the huge quantity of litter left behind by participants (and eventually cleanedup up by teams, often with fuel-guzzling devices) at music celebrations such as Insomniac/Live Nation’s EDC, AEG’s Coachella, Glastonbury and numerous others.
And as researchstudy hasactually discovered that alcohol production leaves a large carbon footprint, occasion organizers might have an chance to make development on several fronts by stayingaway from selling overpriced adult drinks entirely.
In any occasion, the researchstudy won’t focus exclusively on celebrations, rather zeroing in on “every level, from clubs and clubs to arenas,” per the text.
Following “an preliminary researchstudy stage,” the task is anticipated to produce in July of this year an “Assessment Report of Live Music and Climate Change,” focused especially on the U.S. and U.K. markets.
That analysis will incorporate “a thorough evaluation of the relationship inbetween live music and environment modification,” determine “key locations where the market and concertgoers can make concrete enhancements,” and break down “the newest advancements in green innovation and sustainable practices,” MIT ESI, Coldplay, and the discussed music business showed.
Regarding the possible instructions of the researchstudy’s recommendations, “fan transport can be one of the leading factor