According to current information from an OLBG researchstudy on UK gamblingestablishment platforms, close to 58% of Premier League clubs are anticipated to suffer combined losses of £126.6 million ($168 million) as a outcome of the upcoming elimination of front-of-shirt betting and gamblingestablishment brandname sponsorships starting with the 2026-27 season.
The clubs will requirement to figure out how to change that income by the start of the particular season.
11 Out of 19 Clubs, Affected
The hooligan of front-of-shirt gaming sponsorships, which the clubs concurred upon as a outcome of a offer with the UK federalgovernment, might strip 11 out of a possible 19 clubs of the cash they are presently getting from a number of gamblingestablishment or gaming brandnames.
At the minute, Chelsea is the just Premier League club that does not function a front-of-shirt sponsor. However, the brand-new guidelines about to come into impact may bring some modifications for the club in the near future.
Together, the still legitimate front-of-shirt contracts will create approximately £428.1 million ($570.2 million) for the 11 clubs in the existing season.
Of that quantity, close to 30% will stem in gambling brandnames and casino websites.
In-Person Advertising for 6.7M Fans
Using information from its Gambling Study in 2023, which exposed the average bettor invests £27.98 ($37.26) a week while 86% of football fans make little bets “occasionally,” OLBG approximated the marketing worth of front-of-shirt sponsorship through in-person marketing.
The approximates are totally based on physical match participation and do not take into account the impact on home viewership which, without a doubt, include numerous more millions to these sponsorships.
The 11 clubs that are presently spo