Roblox report highlights Gen Z’s sense of digital self-expression

Roblox launched it’s 2023 Digital Expression, Fashion & Beauty Trends report this week detailing its users interest in digital style, charm and self-expression. The report reveals that Gen Z is endingupbeing more and more interested in outfitting their digital avatars, and some state they takepleasurein it more than outfitting their physical selves.

The report gathered information from over 1,500 Roblox users inbetween the ages of 14 and26 According to the report’s findings, 56% of the participants discover styling their digital avatar to be more essential than styling themselves, up from 42% who respondedto a concern likewise last year. Gen Z users likewise stated that they chosen identifiable brandnames and 52% of participants stated they’d be ready to invest at least $10 a month on digital style.

Manuel Bronstein, Roblox’s chief item officer, stated in a declaration, “As we construct our platform and items for immersive interaction and connection, makingsure that individuals have the broadest set of chances to authentically reveal themselves bymeansof their digital identity is front and center for us. We desire everybody to be whoever they desire to be, and produce avatars—and digital style—they love.”

According to the report’s findings, users likewise sometimes modification their genuine designs to show the modifications of their digital style. Up to 42% of Gen Z participants stated they broadened their style to show their digital