CHALLENGE
Silken Hotels faced several challenges in their quest to strengthen their position in the competitive hospitality industry. Limited visibility on Global Distribution Systems (GDS) hindered their ability to capture a broader audience, while a smaller share of corporate clients restricted their revenue diversification. Insufficient participation in corporate RFPs further limited opportunities to secure global partnerships. Additionally, a lack of strong brand recognition among travel agents, consortia, and corporate travel planners posed obstacles to expanding their market presence. Inefficient rate management through their Central Reservation System (CRS) also made it difficult to align pricing strategies with market demands, underscoring the need for strategic adjustments to achieve sustained growth.
SOLUTION
To overcome its challenges, Silken Hotels partnered with Cendyn to implement a targeted strategy, boosting corporate visibility and optimizing GDS engagement. This collaboration focused on building brand recognition, expanding corporate opportunities, and enhancing rate management, resulting in a comprehensive approach to achieve growth and prominence.
Key highlights
- Collaborative brand building: Elevated v