The Swedish Gambling Authority (SGA) has released its latest assessment of the regulated gambling market, reporting a channelisation rate of 85% for 2024. This represents a marginal drop from the previous year’s 86%.
Channelisation measures the share of gambling carried out with operators holding Swedish licences, serving as a key indicator of the effectiveness of the regulatory system introduced in 2019.
The SGA’s analysis combines player surveys with internet traffic data, offering two distinct perspectives on market activity. Findings show that 96% of Swedish gamblers used licensed platforms at least once during 2024, though unregulated play continues to account for a portion of activity.
The report highlights stronger channelisation in betting compared to online casino play, reflecting varying product dynamics. Director General Camilla Rosenberg underlined that most gambling still flows through licensed companies, and that unlicensed traffic largely originates from operators not actively