Iconic Brand Charts Dynamic Path to Operating 1,000+ Units and $2 Billion in Revenue by 2030; Hospitality Industry Veteran Phil Broad to Lead Global Expansion
Dallas, TX (RestaurantNews.com) TGI Fridays, where the world goes to celebrate, today unveiled a bold, global growth vision to make Fridays the most celebratory, craveable brand in casual dining. Through its “1-2-3 Strategic Vision,” Fridays is charting a dynamic path to global sector leadership, targeting more than 1,000 units and $2 billion in annual revenue by 2030.
“TGI Fridays pioneered the casual bar and grill category and continues to introduce Americana culture to millions around the world,” said Ray Blanchette, CEO of TGI Fridays. “Our focus as we accelerate our growth is to resonate with the next generation of consumers while preserving the classic Americana feel and signature experience that has made the brand beloved in more than 40 countries. Through these strategic pillars, we honor the heritage of the Fridays brand while appealing to today’s guests who crave bold flavors, high-energy experiences, and reasons to celebrate every day.”
The comprehensive “1-2-3 Strategic Vision” will spur Fridays next chapter, energizing the brand for the next generation, supercharging unit and channel expansion, ensuring franchise health, and fueling performance through people. The “1-2-3 Strategic Vision” is anchored by four strategic pillars:
- Activating the Brand: Building on its legacy of bold innovation, Fridays will continue to create memorable experiences that cultivate deep emotional connections and more reasons to celebrate. Recent successes like TGI Elf Days, the brand’s innovative holiday pop-up concept, delivered increased traffic, higher check averages, and improved online ratings for participating restaurants globally, demonstrating the power of the Fridays brand to create “wow” moments that resonate with guests worldwide.
- Flexible Growth Across Markets: Beloved internationally for bringing a taste of Americana to guests around the world, Fridays is expanding through flexible formats and multi-channel growth models. The brand’s growth strategy in