TikTok Fires Back Against Universal Music Amid Licensing Standoff — As Headlines Lament Taylor Swift Music’s Potential Exit from the Platform

Yesterday, Universal Music revealed the termination of its TikTok licensing offer. Now, with more than a coupleof headings illustration attention to the apparently impending exit of Taylor Swift tracks in specific, TikTok has fired back.

The questionable short-form app simply justrecently penned a securely worded reaction to Universal Music’s open letter on the topic. As we formerly reported, the latter message pointed to, amongst other things, declared “bullying” methods from TikTok as well as a supposedly lowball deal (specifically, “a rate that is a portion of the rate that likewise located significant social platforms”) when describing the disagreement.

Of course, presuming these and comparable remarks are precise, the evident difference shouldn’t come as too much of a surprise to skilled observers. TikTok has for some time been tossing its weight around in the music area, consistingof with growths into streaming, circulation, emerging-artist programs, skill discovery, live occasions, AI tune production, Nashville’s Music Row, relevant collaborations, and much else.

Notably, the buildouts and presumably aggressive negotiating techniques didn’t avoid the platform from inking prominent pacts with DistroKid and Warner Music Group last year.

Returning to TikTok’s retort, the business in a 91-word declaration (compared to the muchbetter part of 900 words for Universal Music’s open letter) took objective at the leading music company and its description of the matter.

“It is unfortunate and frustrating that Universal Music Group has put their own greed above the interests of their artists and songwriters,” composed TikTok.

“Despite Universal’s incorrect narrative and rhetoric, the truth is they haveactually picked to walk away from the effective assistance of a platform with well over a billion users that serves as a totallyfree advertising and discovery v