TikTok advertisers will now be able to access more insight into the performance of their promotions, with DoubleVerify announcing that it will now provide insight into direct, impression-level signals, in order to help brands measure attention on the platform.
As announced by DoubleVerify:
“DoubleVerify has today announced the expansion of the DV Authentic Attention® product to TikTok. This marks the first badged TikTok Marketing Partner offering for attention measurement that integrates direct impression-level signals to measure attention on the platform.”
DoubleVerify’s Authentic Attention measurement analyzes more than 50 exposure and engagement data points in order to provide more insight into the actual value of your promotions, beyond the more binary data points.
“DV’s Authentic Attention evaluates an ad’s entire presentation, quantifying its intensity and prominence through metrics that include viewable time, share of screen, video presentation, audibility and more.”
The result is an expanded overview of the response your ads are driving, which can help you make more informed decisions about the value of your ad placement, even if they’re not driving direct clicks.
Which could be a valuable accompaniment for your TikTok campaigns, especially considering the varied path that consumers now take from initial exposure to eventual purchase.
“Through its strong partnership with TikTok, DV now delivers granular, impression-level insights