All Four Models Now Available with the Arrival of the Mature Active Cabin that Combines the Dignity and Functionality of the Crown
TOKYO, Mar 14, 2025 – (JCN Newswire) – Toyota Motor Corporation (Toyota) announced that it will commence sales of its all-new Crown Estate model in Japan today.
Toyota, under the concept of “making ever-better cars,” has introduced TNGA(1) and the in-house company system to drive product-centered management. TNGA has enabled the company to develop a variety of vehicles based on a highly flexible platform, and the in-house company system has nurtured passionate individuals and organizations that put vehicles first and foremost. As a result, Toyota now adopts a Cluster Strategy, developing products not as individual offerings, but as a coordinated group, to meet the needs of customers.
The Crown launched in 1955 celebrates its 70th anniversary with a history that has grown alongside the development of the Japanese economy. Staying true to its DNA of continuous innovation that has been passed down through past generations, the new Crown has also advanced the “making ever-better cars” ideal through TNGA
