Join us at La French Touch Rendez-Vous – The Courtyard ATX – on March 8, 2025 to discover how Valeo unlocks vehicle technologies to create unmatched experiences
WEBWIRE – Wednesday, March 5, 2025
As global leaders in entertainment and tech converge at South by Southwest (SXSW) 2025, Valeo returns to Austin with Bpifrance and La French Touch to unveil its innovative solutions that leverage safety features already in the vehicles for enhanced entertainment and personalization.
Driven by consumer demand for immersive in-car experiences, vehicles are evolving into entertainment hubs, offering seamless connectivity and digital experiences akin to home environments. This trend fuels innovation, with high-resolution displays and unique end-user functions becoming crucial differentiators. Leveraging our expertise in automotive hardware and software, alongside strategic partnerships with tech and creative industries, Valeo delivers advanced software, connectivity, and integration solutions, empowering automakers to create captivating in-car entertainment and drive consumer engagement.
At SXSW 2025, we will demonstrate how existing safety features such as cameras, radars and displays can be transformed through software to unlock new entertainment and personalization possibilities:
Valeo Racer : a whole new ride experience for passengers
Valeo Racer is a unique extended reality (XR) gaming experience, allowing passengers to play games on their phone or tablet, connected to the vehicles Wi-Fi. The game is a proof-of-concept for a new type of in-car entertainment and a demonstration of what Valeos augmented reality software development kit delivers. Valeo, the world leader in driver assistance systems, is using its expertise to offer video game developers and automakers the means to develop a new type of game combining the vehicles real environment and 3D elements.
Valeo Racer is the first extended reality video game to combine live video and world perception of the real environment with digital gaming elements. The infinite runner game is generated by a