Traverse Bay Farms launches a public research division to share cherry science, fruit recipes, and wellness insights—advancing education in functional foods.
Traverse Bay Farms, America’s #1 award-winning superfruit company with 38+ national food awards, is proud to announce the launch of its new Research & Educational Division. This dedicated initiative will publicly share research, trends, and insights surrounding tart cherry juice concentrate, tart cherry capsules, the tart cherry industry, functional fruit-based nutrition, and culinary innovation.
As one of the few gourmet food brands investing in a dedicated, consumer-facing research division, Traverse Bay Farms is setting a new standard for transparency, education, and leadership in the functional fruit space. Since 2001, Traverse Bay Farms has followed its mission to bridge science-backed wellness with everyday eating. The division will provide original studies, curated whitepapers, consumer guides, and recipe-based resources designed to empower health-conscious individuals, chefs, and educators alike.
“We’ve always believed that food should be both delicious and purposeful,” said Andy LaPointe, Founder of Traverse Bay Farms. “This new research division strengthens our commitment to transparency, education, and national leadership in the functional fruit category.”
Core Areas of Research & Publication:
- Tart Cherry Science: Antioxidants, maintaining healthy joints, inflammation, muscle recovery, and sleep health
- Fruit-Based Recipes: Nutrient-rich meals, seasonal pairings, and heritage cherry dishes
- Agricultural Insight: Supporting Michigan-grown fruit and sustainable farming
- Consumer Education: Glossaries, buyer’s guides, and resources for public learning
In addition to producing its own in-house content, the division will collaborate with health pro