Accenture to acquire Rabbit’s Tale

Bangkok-based digital developer will deepen NY-listed Accenture Song’s abilities The acquisition of Rabbit’s Tale will increase Accenture Song’s imaginative, brandname and information abilities in Thailand and the area. New York-listed Accenture (NYSE: ACN) has concurred to acquire Bangkok-based Rabbit’s Tale, a innovative and digital experience firm. The relocation is seen as considerably enhancing the local imaginative, brandname and information abilities of Accenture Song – the world’s biggest tech-powered innovative group, according to the statement. It would “help our customers construct and enhance digital experiences throughout the whole consumer lifecycle for development in Thailand.from service desk”, the statement stated. Rabbit’s Tale is rccognized as one of Thailand’s most popular marketing companies, consistingof being called amongst the leading 3 companies of 2022 at the Adman Awards by the Advertising Association of Thailand. It brings trustworthiness in crafting impactful brandname methods, driving digital content, and performing data-driven experiences, the statement stated. “The company hasactually grown some of the world’s most prominent brandnames throughout customer items and services, automobile, interactions and media, monetary services, and digital and innovation sectors, consistingof Honda Motorcycle, CP Group, Ajinomoto, Doi Kham, GQ Apparel, Electrolux, Neo Corporate and Siam Commercial Bank.” Rabbit’s Tale will increase Accenture Song’s imaginative, brandname and information abilities in Thailand and the area The relocation will take benefit of the growing significance of digital advertisement costs for brandname distinction and consumer connection. Thailand is one of the leading 3 focus markets in the Asia Pacific area, and its digital advertisement invest increased by 9.12% from 2021 to reach a growing UnitedStates$3.6 billion in 2022.  “Consumer and worker expectations have significantly altered, leading companies to lookfor partners with the scale and abilities for providing special yet effective engagement and connections. They are likewise looking for innovative options and transformative programs to advance development,” stated Thomas Mouritzen, Southeast Asia lead for Accenture Song. “Rab
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