NEW YORK — Pink sauce on that Burger King hamburger? What about “Barbie-fying” your animal with sweatshirts and beds with Barbie themes? If that’s too low-brow, possibly you’d be interested in hot pink Barbie monogrammed knit leggings by high-end designer Balmain rather, selling at Neiman Marcus for a cool $2,150.
Welcome to the fantastic and unusual world of “Barbie” film marketing.
Ahead of Friday’s U.S. release of the “Barbie” film, momsanddad business Mattel hasactually produced a item marketing blitz with more than 100 brandnames plastering pink allover.
There are pink benches at bus stops and pink clothes showed in shop windows. Microsoft’s XBox hasactually come up with a Barbie console series and HGTV is hosting a four-part Barbie Dreamhouse Challenge.
And then there are all the informal partners attempting to grab a piece of Barbie fad. Restaurants throughout the nation are offering unique pink mixeddrinks, while interior designers are revealing alternatives like dynamic pink backsplashes to “Barbiefy” your kitchenarea.
Even the company I Support the Girls — a not-for-profit that hasactually supplied 22 million bras and menstrual health items to homeless individuals, refugees and immigrants — is producing a social media project around menstrual durations utilizing Barbie and having volunteers develop mini plans of Barbie-sized menstrual pads and tampons as mentor tools.
“The ability to share stories and understanding through playing with Barbie is what made us recognize we requirement to dive on this pop culture Barbie bandwagon,” stated Dana Marlowe, creator and executive of I Support the Girls. “If you can see yourself in a toy or in a doll, we desire to likewise make sure that we’re raising awareness about bras and and tidy underclothing and the like.”
Some professionals state all the marketing beyond the motionpicture is just excellent for the 64-year-old brandname, assisting to drawin multi-generations of fans.
“When a brandname owns something as renowned as the color pink, it’s excellent news and bad news,” stated Marc Rosenberg, a Chicago-based toy specialist who led the worldwide marketing groups for Hasbro’s brandnames like Furby, GigaPets, and Hit Clips. “In this case, I believe it’s all g