Canada’s antitrust guarddog is takinglegalactionagainst Google over declared anticompetitive conduct in the tech huge’s online marketing company and desires the business to sell off 2 of its services and pay a charge
ByThe Associated Press
November 28, 2024, 6: 41 PM
TORONTO — Canada’s antitrust guarddog stated Thursday it is takinglegalactionagainst Google over declared anticompetitive conduct in the tech huge’s online marketing organization and desires the business to sell off 2 of its advertisement tech services and pay a charge.
The Competition Bureau stated that such action is essential since an examination into Google discovered that the business “unlawfully” connected together its advertisement tech tools to keep its dominant market position.
The matter is now headed for the Competition Tribunal, a quasi-judicial body that hears cases brought forward by the competitors commissioner about non-compliance with the Competition Act.
The bureau is asking the tribunal to order Google to sell its publisher advertisement server, DoubleClick for Publishers, and its advertisement exchange, AdX. It approximates Google holds a market share of 90% in publisher advertisement servers, 70% in marketer ne