Ford to bring Mustang back to Le Mans under business rebranding

Ford to bring Mustang back to Le Mans under business rebranding

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LE MANS, France — Ford hasactually prepared a return to the 24 Hours of Le Mans with its renowned Mustang muscle vehicle next year under a enormous rebranding of Ford Performance intended at bringing the automobile producer “into the racing service.”

The Friday reveal of the brand-new Mustang Dark Horse-based race automobile follows Ford’s statement in February that it will return to Formula One in 2026 in collaboration with ruling world champ Red Bull.

The Mustang will gointo the GT3 classification next year with at least 2 automobiles in both IMSA and the World Endurance Championship, and is enthusiastic to make an invite to next year’s 24 Hours of Le Mans. The IMSA entries will be a factory Ford Performance program run by Multimatic, and a consumer program in WEC with Proton Competition.

Ford CEO Jim Farley informed The Associated Press the Mustang will be offered to contend in different GT3 series throughout the world to consumer groups. But more essential, Farley stated, is the total rebranding of Ford Performance — done by prominent motorsports designer Troy Lee — that is intended at making Ford a wayoflife brandname with a sporting frameofmind.

“It’s kind of like the business finding its own, and discovering its icons, and doubling down on them,” Farley informed the AP. “And then this motorsports activity is getting severe about linking lover consumers with those uncovered icons. It’s a huge switch for the business — this is actually about structure strong, renowned automobiles with lovers at the center of our marketing.”

Ford last completed in sports automobile racing in 2019 as part of a three-year program with Chip Ganassi Racing. The group scored the class win at Le Mans in 2016 in a targeted efficiency intended to commemorate the 50th anniversary of Ford snapping Ferrari’s six-year winning streak.

Ford on Friday showed a Mustang with a Lee-designed livery

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