Firm allots $65bn to bolster infrastructure
PUBLISHED : 7 Feb 2025 at 05: 42
Meta continues to see strong advertiser demand for its AI powered tools, according to Ms Mendelsohn.
Meta is introducing new ad tools driven by artificial intelligence (AI) to serve strong demand.
The company is also investing in AI data centres to better compete in the segment.
Chief executive Mark Zuckerberg announced plans to spend up to US$65 billion this year to expand the company’s AI infrastructure.
“We believe AI has the potential to revolutionise the way businesses approach advertising. With these new tools, we’re making it possible for more advertisers to access and test the benefits of AI-driven optimisation and personalised guidance,” Nicola Mendelsohn, Meta’s head of global business, said during a press call during a recent visit to the company’s regional headquarters in Singapore.
“AI is at the heart of everything we do, and we continu
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