Snack food maker Mondelez International is suing the Aldi supermarket chain for packaging its store-brand cookies and crackers in a way that “blatantly copies” products like Chips Ahoy and Wheat Thins
ByDEE-ANN DURBIN AP business writer
Snack food maker Mondelez International is suing the Aldi supermarket chain, alleging the packaging for Aldi’s store-brand cookies and crackers “blatantly copies” Mondelez products like Chips Ahoy, Wheat Thins and Oreos.
In a federal lawsuit filed Tuesday in Illinois, Chicago-based Mondelez said Aldi’s packaging was “likely to deceive and confuse customers” and threatened to irreparably harm Mondelez and its brands. The company is seeking monetary damages and a court order that would stop Aldi from selling products that infringe on its trademarks.
A message seeking comment was left Thursday with Aldi.
In the lawsuit, Mondelez displayed side-by-side photos of multiple products. Aldi’s Thin Wheat crackers, for example, come in a gold box very similar to Mondelez’s Wheat Thins. Aldi’s chocolate sandwich cookies and Oreos both have blue packaging. The supermarket’s Golden Round crackers and Mondelez’s Ritz crackers are packaged in red boxes.
Aldi, a German d