PUBLISHED : 22 Dec 2023 at 06: 10 An outside swimming swimmingpool at the Centara Life Hotel Bangkok Phra Nakhon in Bangkok. Thailand’s leading hotel operator Centara Hotels & Resorts (CHR) hasactually rebranded Centra by Centara as Centara Life, intending to develop a fresh brand-new brandname identity and a dedication to providing versatile and smooth remains that are available to everybody. Tom Thrussell, vice-president of brandname, marketing and digital at CHR, stated the rebranding not just breathes brand-new energy into the business’s upper-midscale brandname offerings, muchbetter catering to a varied audience’s developing requires, however likewise linesup with the broader household of Centara brandnames in terms of shared worths. “This hasactually been an comprehensive procedure, which even consistedof inputs from our valued visitors, as we lookedfor to revitalize the brandname in a method that would makesure long-lasting appeal and significance to both existing and future consumers,” he stated. Mr Thrussell stated Centara Life will maintain the core idea of “Elevating the
Read More.
The news from the world
The news from the world