TikTok, Universal Music Group seal brand-new offer to return Taylor Swift, BTS, other artists to hit brief video app ARTS & ENTERTAINMENT PUBLISHED : 3 May 2024 at 09: 10 ByteDance-owned TikTok and Universal Music Group haveactually signed in Los Angeles what they explain as a “multidimensional licensing arrangement”. (Photos: Handout bymeansof South China Morning Post) HONG KONG: TikTok is bringing back lotsof of the world’s most popular recording artists – consistingof Taylor Swift, BTS and Drake – under a brand-new licensing offer with Universal Music Group (UMG), even as the struck brief video platform dealswith a sell-or-ban finalnotice from the United States federalgovernment. ByteDance-owned TikTok and UMG haveactually signed in Los Angeles what they explain as a “multidimensional licensing arrangement” that would provide substantial industry-leading advantages for UMG’s international household of artists, songwriters and labels. “Music is an essential part of the TikTok community and we are happy to haveactually discovered a course forward with Universal Music Group,” TikTok chief executive Chew Shou Zi stated in a joint declaration launched this week by the 2 business. The brand-new pact, as well as the belief revealed by Chew, revealed the lengths taken by both celebrations to willpower their problems and an acrimonious disagreement, which led UMG to pull its large music catalogue from the brief video app earlier this year. In January, UMG declared tha
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