Launched online in August 2024, Chapter 2 Drip a streetwear brand quickly gained traction and is valued at ₹38-40 crore as of May 2025, thanks to seed funding from billionaire retail giants Kishore and Ashni Biyani.
Bollywood celebrity Rhea Chakraborty and her brother Showik have transformed personal setbacks into a thriving startup, Chapter 2 Drip, a streetwear brand that is valued at ₹38-40 crore as of May 2025, thanks to seed funding from billionaire retail giants Kishore and Ashni Biyani. In an exclusive interview with CNBC-TV18, the siblings revealed how a bold T-shirt message inspired their mission to empower self-expression through fashion. With over 90% of their collection unisex, Chapter 2 Drip is disrupting India’s $115 billion fashion market by blending cultural flair with inclusive, community-driven streetwear.
The journey to Chapter 2 Drip began in the aftermath of a high-profile media storm in 2020 that cost Bollywood actor her acting career and her brother Showik his MBA aspirations. “When I was arrested, my t-shirt read, ‘Roses are red, violets are blue, let’s smash the patriarchy, me and you,” Rhea recalled. “It spoke for me when I couldn’t.”
That moment of silenced voices became the catalyst for their startup. Over late-night conversations, the siblings decided to create a platform for others to feel heard. “We wanted something that gives people a voice,” Rhea said, explaining how they settled on streetwear after exploring ideas like soaps and wellness products.
Also read | Ranbir Kapoor marks entrepreneurial debut with launch of Lifestyle Brand ARKS
Launched online in August 2024, Chapter 2 Drip quickly gained traction, leading to the opening of its first flagship store on Mumbai’s Bandra Linking Road in May 2025 — less than 10 months later. Showik, the risk-taker of the duo, pushed for the physical space despite Rhea’s initial hesitation.
“Online, you can’t feel the quality. Our price points, starting at ₹1,050, shine in person,” Showik explained. The store is more than retail; it’s a