Since 2021, the world of sports sponsorships hasactually seen 92 crypto-related offers, with the mostcurrent information as of September 2024 exposing substantial changes driven by market conditions.
This year alone saw 26 brand-new sponsorships signed, while 16 offers from previous years stay active. However, just 28.3% of the overall 92 offers signed over the past 4 years are still continuous.
The bull market of 2021 sustained a craze of crypto sponsorships, with 33 brand-new offers tattooed that year, making up 35.9% of all arrangements inbetween 2021 and2024 Leading the charge were crypto giants FTX and Crypto.com. Crypto.com notoriously protected the calling rights to Staples Center, while FTX wentinto a enormous $210 million offer with esports company Team SoloMid (TSM).
How numerous crypto sports sponsorships have there been giventhat 2021?
As of September 2024, 92 sponsorships haveactually been signed inbetween 2021 and 2024.
Here’s a breakdown of offers signed over the years
https://t.co/lV5iPTHYGk pic.twitter.com/7WPrjjWQqL
— CoinGecko (@coingecko) September 20, 2024
However, the market slump in 2022 slowed the momentum substantially. Only 25 brand-new offers were signed that year, and with FTX’s prominent collapse, significant sponsorships like its collaboration with the Miami Heat were canceled. Despite this
