One thing driving the spending is streaming platforms’ improved programmatic and self-serve activation tools.
The post CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market appeared first on MarTech…
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One thing driving the spending is streaming platforms’ improved programmatic and self-serve activation tools.
The post CTV ad spend jumps 16% as digital video becomes dominant force in TV/video market appeared first on MarTech…
Read More