Environmental sustainability
by Donald R. Lessard and Chong Hau Pang
December 18, 2025
Illustration by Gabriel Masella
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Summary.
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Giti Tire operates in one of the toughest spots in manufacturing: the middle market. Headquartered in Singapore with major operations in Indonesia, China, and the U.S., it competes against premium brands above and low-cost players below across 130 countries. It must deliver strong performance at an attractive price, with no room for inefficiency.
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Read more on Environmental sustainability or related topics Process management, Climate change and Competitive strategy
