Discover 5 key health trends shaping 2025 — from proven supplements to AI, women’s health, fitness personalisation & weight care.
Consumers today think differently about 5 key health and wellness than they did between 2010 and 2020. The 2010s were all about following advice from influencers, fad diets and trends. From 2021 onwards, consumers have shown a stronger preference for products and guidance recommended by professionals. Here are five current trends that are likely to stick around for some time.
1. Proven health supplements
There is a growing demand for clinically proven supplements over unverified natural remedies. More people are opting for products recommended by their doctor or healthcare professional rather than relying on products lacking scientific backing. This shift is encouraging, as it helps protect consumers from being misled by unqualified influencers who promote health products without proper expertise.
2. Influence of AI
Artificial Intelligence is here to stay. It is increasingly shaping the way we access and understand health information. While not without risks, it also has potential to support decision-making. The key lies in using these tools alongside qualified guidance, not in place of it.
3. Women’s health
Women’s health, which has often been overlooked or shoved under the carpet, is