Photo Credit: BMG
BMG strikes up a collaboration with a Munich tech university to fast-track the advancement of synthetic intelligence within the business.
BMG has revealed its tactical collaboration with the TUM School of Management, part of Munich’s Technical University, to fast-track the advancement of generative synthetic intelligence within the business.
The task will atfirst focuson utilizing AI to artistically handle what the business calls an progressively complex range of digital possessions needed for international music marketing projects — insomecases up to 700 for a single task.
Led by Professor Dr. Jochen Hartmann (pictured), the creator of TUM School of Management’s GenAI Lab and BMG’s marketing and business advancement groups, the veryfirst task will focus on releasing AI to handle possessions for international marketing projects, for jobs that consistof artwork for streaming services, banners, marketing products, and social media material.
Dr. Hartmann, whose documents consistof a researchstudy into political predisposition in ChatGPT which made headings last summertime, is an specialist on the junction of digital marketing and device knowing and a international leader in used generative AI researchstudy. To enhance the collaboration, BMG is sponsoring a two-year PhD position at TUM’s Professorship of Digital Marketing, cultivating ingenious researchstudy and scholastic quality.