“There is no fare product Delta has ever used, is testing or plans to use that targets customers with individualized offers based on personal information or otherwise,” Delta said. “A variety of market forces drive the dynamic pricing model that’s been used in the global industry for decades, with new tech simply streamlining this process. Delta always complies with regulations around pricing and disclosures.”
Other companies “engaging in surveillance-based price setting” include giants like Amazon and Kroger, as well as a ride-sharing app that has been “charging a customer more when their phone battery is low.”
Public Citizen, a progressive consumer rights group that endorsed the bill, condemned the practice in the press release, urging Congress to pass the law and draw “a clear line in the sand: companies can