“It is our task to outperform the market, and the just method to do that is to produce huge hits.”
![GTA 6 protagonists Lucia and male sidekick leave a convenience store from game trailer](https://assetsio.gnwcdn.com/Grand-Theft-Auto-VI-Trailer-1-1-9-screenshot.png?width=690&quality=75&format=jpg&auto=webp)
Take-Two Interactive manager Strauss Zelnick stated the business is not lured to put its videogame on membership services like Xbox Game Pass on day one since “our choices are reasonable”.
Talking to our sis website GamesIndustry.biz, Zelnick stated that whilst he accepted “offering a frontline title with a premium cost in a membership service, day and date, will push customers to that membership service for at least a duration of time”, “it won’t affect [Take-Two’s] choices [not to offer AAA games on subscription services on day one]”.
With “15 immersive core” videogames on Take-Two’s books for 2026 and 2027 – one of which is GTA 6, of course – as well as one indie, 5 mobile videogames, and 3 remasters, Zelnick states it’s his business’s “job to outperform the market, and the one method to