By Alexander Lee • August 22, 2024 •
Ivy Liu
Roblox has silently endedupbeing one of the mostsignificant videogames in the world, with almost 400 million users logging into the metaverse platform on a regularmonthly basis. This year, brandnames are taking complete benefit.
The increase of Roblox as a marketing tool hasactually been easily evident this year at yearly market occasions such as IAB PlayFronts, where brandnames and firms jockeyed to program off their deep understanding of the platform. The feeding craze is not totally unlike the buzz that hasactually surrounded more basic tech patterns such as Web3 and synthetic intelligence in years previous: Everyone desires to be part of Roblox, whether or not they truly understand what they’re doing there.
At the verysame time, Roblox has put significant effort into charming brandnames and their marketing spendingplans, consistingof the development of an authorities partner program and the advancement of a programmatic video advertisement network within the platform, in addition to many other tools desired to enhance the marketer and designer experience. Brands interested in reaching Roblox users now have more weapons at their disposal than ever previously.
With Roblox’s advertisement network still in the growing phase, the bulk of brandnames’ costs on the platform does not go straight to Roblox. Instead, onlinemarketers pay designer studios to aid develop their existence on the platform, frequently through custom-branded in-game experiences or by incorporating a brandname into a popular pre-existing Roblox videogame — a method that hasactually grown in appeal over the past year.
Here are some of the imaginative approaches brandnames haveactually utilized to work themselves more deeply into the culture of Roblox in 2024.
Real-life commerce
Possibly the greatest shake-up to the Roblox environment in 2024 is the intro of real-life commerce, which brandnames such as Walmart and Fandango haveactually checked on the platform previous to the tool’s complete release. For the veryfirst time, Roblox users can pay for a physical item to be delivered to their front doors without having to leave the platform.
One factor why Walmart was able to be the fi