The Soon to be Famous™ chicken franchise is kicking off its 30th year with a bang, almost doubling its granted diningestablishment count and continuing internal advancement to assistance the growing system.
College Station, TX (RestaurantNews.com) Layne’s Chicken Fingers, the Soon to be Famous™ chicken finger franchise, is rapidly growing, awarding 91 brand-new diningestablishments through 8 franchise arrangements in the veryfirst quarter of 2024 alone. The brandname likewise opened 2 brand-new diningestablishments in Q1, one of which attained six-figure sales volumes in the veryfirst week alone.
“The number of franchise systems that we offered in Q1 is fantastic, however that’s made even more fantastic by the number of individuals we have turned away and how particular we’re being,” stated Layne’s CEO Garrett Reed. “Yes, we’ve signed offers for a load of systems. But the larger part of the story is that we’ve turned away practically an equivalent number of chances that simply weren’t a great fit for our system. We can still be buddies, however if we puton’t feel you’re a fit for the system, we have to safeguard our brandname.”
The Layne’s management group has long prided itself on the quality of prospects it drawsin and accepts. Chief Operating Officer Samir Wattar has consistently highlighted the value of securing the brandname and safeguarding the franchisees, and the effects of this have endupbeing clear. As Layne’s grows, potential owners are recognizing the worth that exists in the system and looking to get in on the development before prime areas are declared.
“The word is getting out, and more individuals are beginning to see who we are, where we’re growing and that we’re real to our word,” Wattar stated. “You puton’t have to be an professional in the diningestablishment market to understand that having carsandtrucks covered around the structure and having a six-figure opening week are excellent indications. People are seeing the monetary success of the brandname, and the market is seeing us.”
These successes haveactually captured the eyes of significant Moe’s and Whataburger franchisees, a former Jersey Mike’s franchisee and retired MLB gamer, and a former worker of the initial Layne’s diningestablishment, all of whom have all signed to open brand-new Layne’s places in Georgia, East Texas and Wyoming, respectively.
“We’re beginning to see that ‘I muchbetter get in early’ stateofmind,” stated Reed. “People are seeing what’s occurring with our development, and they desire to make sure they sanctuary’t missedouton the possibility to signupwith us and safeandsecure their markets.”
While Layne’s is focused on broadening beyond the state of Texas, the brandname is still working to sell out its home state as well, targeting brand-new franchise contracts in the Valley and West Texas. Layne’s likewise anticipates 10 more openings this year, consistingof places in Nashville, Tennessee; Janesville, Wisconsin; and Roswell, Georgia — the brandname’s veryfirst places in each state.
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