LinkedIn has added some new options to make it easier for SMBs to create LinkedIn ad campaigns, including enhanced auto-targeting, AI-generated ad variants, and improved recommendations to help you optimize your LinkedIn campaigns.
First off, LinkedIn has improved its auto-targeting tools, which are now able to help you reach the best audience for your ads with fewer inputs.
As explained by LinkedIn:
“Imagine a small B2B software startup looking to grow. Rather than spending hours tinkering with targeting settings to build a precise audience, the team simply provides LinkedIn with a few key signals – like a URL for what they’re advertising, a list of conversions or customer contacts, or the core industries and job functions they’re looking to reach. From there, Auto-Targeting combines the team’s inputs with LinkedIn’s professional signal intelligence to instantly build a high-value audience.”
As ad AI improves, this is the way that more and more social marketing tools are heading, with AI-enhanced automated targeting that can get your ads in front of a more receptive audience, without you needing to manually input the specifics.
That said, you can also implement exclusions to further refine your targeting, with some broad-ranging parameters to help guide LinkedIn’s targeting tools:
So now, you don’t need to know your audience as clearly, with AI tools often able to find the most receptive users who may well have been beyond the scope of your previous approaches.
It could be worth trying out, and seeing what results you get from LinkedIn’s evolving audience selection process.
You can learn more about LinkedIn’s auto-targeting options here.
LinkedIn’s also got some new AI tools for ad creation, with its “Draft with AI” process using your previous ad content to produce new variations.
“Draft with AI draws from ads already in your media library, Shutterstock visuals and LinkedIn’s generative AI (GAI) to quickly create ad headlines, draft intro text and suggest images in seconds. And the output is editable, so you can capitalize on scale without losing your creative expression. In short, you can produce