Columbus, OH (RestaurantNews.com) The Wasserstrom Company, a leading distributor of foodservice equipment and supplies, is proud to announce the launch of its new Spanish language website feature on Wasserstrom.com. This significant enhancement underscores the company’s commitment to serving the diverse needs of its customer base and recognizing the vital role of Spanish-speaking professionals within the foodservice industry.
“We understand the substantial contributions of Spanish-speaking individuals to the foodservice sector,” said Brad Wasserstrom, President of The Wasserstrom Company. “With our new Spanish language website on Wasserstrom.com, we’re actively creating a more inclusive and accessible experience for our valued customers.”
Connecting With Over 30% of the Foodservice Workforce
The foodservice industry relies heavily on immigrant labor, with many Spanish-speaking individuals finding their entry point into the workforce through this sector. According to the U.S. Bureau of Labor Statistics, Hispanic workers accounted for approximately 30.7% of all food preparation and serving related occupations. Further data from a 2024 report by the same agency reveals that within the foodservice industry, Hispanic individuals comprise:
- 3% of managers
- 5% of head chefs
- 2% of first-line supervisors
- 41% of cooks
- 2% of food preparation workers
- 5% of bartenders
These statistics highlight the critical role of Hispanic workers in the industry’s operational backbone and emerging leadership.
Addressing Language Barriers
Shopping for specialized equipment and supplies can be challenging when language barriers exist. Customers who primarily speak Spanish may encounter difficulties navigating an English-language website, leading to:
- Product Comprehension: Difficulty understanding detailed product descriptions, specifications, and technical terms, resulting in potential discrepancies between expectations and received products.
- Navigation and Search: Time-consuming and frustrating experiences when searching for specific