You’ve heard of Just Eat, Deliveroo and Uber Eats. But what about Karnival? Founded in 2016, this London-based catering business offers something a little different: capturing the magic of street food markets and delivering it directly to their clients.
Karnival works with a roster of established London traders to create bespoke street food experiences that cater for everything from office lunches and corporate events to private parties and public pop-ups. But not a lot of people know about them yet. So they asked Bath-based branding agency Thisaway to help them communicate exactly what makes them unique.
“Karnival wanted a brand with a more defined point of view that would help lift them above the sector noise and really resonate with the traders they work with, as well as the clients they cater to,” explains Adam Cale, design director at Thisaway.
Brand concept
“We quickly established that it was Karnival’s ability to provide the convenience of delivery, together with the theatre and atmosphere of the market, that made them unique,” he continues. “They package up all of the sights, smells and atmosphere of the market and bring it right to you, literally delivering more than any of their competitors.”
This insight led Thisaway to their brand idea: “Built on the notion of indulgence, ‘Hungry for more’ captures the universal desire for fresher food, bolder flavours and heightened experiences—more varied, more authentic, more immersive, and more convenient.”
For Karnival, this acts as a driver for optimising offers and growing their client and trader base. For vendors, meanwhile, it acts as an invitation to grow and elevate their business through greater exposure. And for clients, it acts as a challenge to, as Adam puts it, “stop settling for greasy burger vans, t