Pac-12 media rights deal takes center stage after San Diego State movement

Pac-12 media rights deal takes center stage after San Diego State movement

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San Diego State hasn’t officially left the Mountain West, but it has declared its intent to do so.

Why haven’t we heard about the Pac-12 inviting San Diego State or extending a formal offer to the Aztecs as of early Saturday morning? The answer is complicated in terms of George Kliavkoff’s negotiations, but it’s not complicated in terms of understanding what’s going on here.

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We wrote on Friday:

“While the Pac-12 — as of Friday at noon — had not yet extended an offer to the Aztecs to join the conference, everyone in the college sports industry is waiting for that to happen. One very obvious point raised by the San Diego State story is that it puts the spotlight on the Pac-12’s pursuit of a new media rights deal. Have media rights conversations been conducted behind closed doors with the expectation that San Diego State would be part of the conference? Was that the holdup here? Is that why no media rights package has been finalized? Everyone will speculate, but now we wait to see what domino will fall next.”

There are a few specific points to make about the Pac-12 media rights deal. Let’s explore them below in the form of tweets from other observers and some written commentary of our own:

IT’S MORE ABOUT ESCAPING THE MOUNTAIN WEST FIRST

SDSU looking at the current pac12 media negotiations and going “yes, gimme some of that” https://t.co/6Y3WePulHv

— An Unserious Person (@Chocotacolate) June 16, 2023

SMU IS DEFINITELY WATCHING ALL OF THIS PLAY OUT

SDSU headed to the Pac 12? Does this mean a Pac 12 team is moving? Pac 12 moving to 11 teams? Will they add a 12th? https://t.co/i2TJC3iRRS

— Jake Lebahn (@JakeLebahn) June 16, 2023

PAC-12 SURVIVAL QUESTIONS

Imo the only schools to really follow for Arizona are Colorado, Washington and Oregon.
ASU has a president who doesn’t care about sports so I could see them staying no matter what

— Michael Luke (@ironmikeluke) June 16, 2023

THIS IS THE PAC-12, THOUGH

Truly unforeseeable that the Pac-12 might not have a media rights deal done by end of June… https://t.co/20kBDyxfpp

— Max Olson (@max_olson) June 16, 2023

OUR VIEW

Apr 1, 2023; Houston, TX, USA; San Diego State Aztecs guard Matt Bradley (20) and San Diego State Aztecs guard Micah Parrish (3) celebrate against the Florida Atlantic Owls in the semifinals of the Final Four of the 2023 NCAA Tournament at NRG Stadium. Mandatory Credit: Robert Deutsch-USA TODAY Sports

Whether the Pac-12 media rights deal is or isn’t close to being finished, what matters is that it isn’t yet finished. If it’s close, Kliavkoff might be able to use San Diego State’s move to not necessarily leverage his position, but at least speak with more clarity and confidence in negotiations. This could accelerate the process by which media partners agree to a final figure.

It might not be what Kliavkoff and the Pac-12 want, but it could be the best deal they might hope to get.

VALUATIONS

Dec 3, 2021; Las Vegas, NV, USA; Pac-12 commissioner George Kliavkoff speaks before the 2021 Pac-12 Championship Game between the Oregon Ducks and the Utah Utes at Allegiant Stadium. Mandatory Credit: Kirby Lee-USA TODAY Sports

One would reasonably assume that Kliavkoff, in media rights negotiations, has discussed the value of a media rights deal in various scenarios, one of them being a scenario with San Diego State and SMU in the conference. Now that such a scenario seems more realistic, we could see the conference and ESPN (and other media partners such as Amazon or Apple) get off their dime and move toward an endgame, understanding where the likely price point was going to be in the event that the Aztecs and Mustangs join the Pac-12.

ALL EYES ON SMU

Oct 5, 2019; Dallas, TX, USA; SMU Mustangs quarterback Shane Buechele (7) looks downfield during the second quarter against Tulsa Golden Hurricanes at Gerald J. Ford Stadium. Mandatory Credit: Timothy Flores-USA TODAY Sports

San Diego State wants out of the Mountain West. Now let’s see if SMU does anything. Industry insiders believe SMU is the next most logical Pac-12 expansion candidate after San Diego State. Keep your eyes on suburban Dallas.

SMU TIMELINE

SMU’s Bryan Massey (0) returns an interception on the final play of Saturday’s game against ACU at Gerald J. Ford Stadium in Dallas on Sept. 4, 2021. The Mustangs won 56-9.

While we should definitely pay attention to SMU, we shouldn’t expect any immediate action from the Mustangs. They know a media rights deal isn’t finalized, and they also know the Pac-12 hasn’t extended a formal invitation to San Diego State. There’s no real reason for SMU to jump the gun and make any public statement — not until the Pac-12 invites San Diego State and creates a situation in

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