Must Your Business Sell on Amazon?

Must Your Business Sell on Amazon?

10 minutes, 30 seconds Read
June 26, 2024

It’s a problem dealingwith more and more brandnames: Should your company sell on Amazon?

It’s the most checkedout e-commerce platform in the U.S. and the dominant seller in 28 other nations. But that reach comes at a cost. Harvard Business School partner teacher Ayelet Israeli states there are disadvantages for numerous Amazon sellers, like expenses, competitors, and the absence of information.

In this episode, Israeli provides a scorecard that can assistance you choose, action by action, whether or not the Amazon market is right for your company.

Key episode subjects consistof: method, development, management, scaling, Jeff Bezos, long-lasting believing, consumer focus.

HBR On Strategy curates the finest case researchstudies and discussions with the world’s top company and management professionals, to assistance you unlock brand-new methods of doing company. New episodes every week.

  • Listen to the complete HBR IdeaCast episode: Why Companies Decide to Sell on Amazon—or Not (2022)
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