Photo Credit: 91 North Records
Warner Music Canada and Warner Music India launch the first-of-its-kind joint endeavor, introducing 91 North Records to assistance artists of South Asian heritage.
Warner Music Canada and Warner Music India join to launch 91 North Records, a brand-new joint endeavor intended at supporting artists of South Asian heritage. Helmed by artist and manufacturer Ikwinder “Ikky” Singh (pictured left) as Creative Director, 91 North Records’ veryfirst finalizings are Karan Aujla (pictured center) and Jonita Gandhi (pictured .)
Already making waves in the market, Ikky racked up over 2 billion aroundtheworld streams with strikes like Shubh’s “Baller,” Diljit Dosanjh’s “Chauffeur,” and Sidhu Moose Wala’s “Bambiha Bole.” Ikky introduced his own label, 4N Records, in collaboration with Warner Music and Coalition Music in 2021.
Canadian-based Punjabi stars Karan Aujla and Jonita Gandhi are the veryfirst artists to indication under the newly-formed 91 North Records. Both artists will work carefully with Ikky and A&R Director Charlie B.
Over the last 5 years, Karan hasactually endedupbeing one of the most popular artists in the scene, with his veryfirst significant hit, “Don’t Worry,” in2018 He’s got almost 3 billion views on YouTube and accomplished over one billion audio streams with 8 million fans throughout his social media channels. His newest album, “Making Memories,” dropped last Friday.
91 North Records recommendations both nations in its name, with a nod to India’s nation code and Canada’s geographical area, with a logodesign influenced by India’s nationwide flower, the lotus. The label held a launch occasion at Warner Music Canada’s workplaces in Toronto on Tuesday, August 22.
“I’ve constantly been interested by the mixing of Indian and Western sounds into culturally impactful, ingenious music,” states Ikky. “91 North Records exists to raise artists pursuing this blend. Punjabi and South Asian music currently complete aroundtheworld, and I’m delighted to worktogether with emerg